Cookie policy

Effective from: 1 July 2026

Controller (Company): OBS d.o.o., Letališka cesta 29, 1000 Ljubljana — operator of the MountVacation and MV-Travel platforms

Introduction

This Cookie Policy explains the use of cookies and similar technologies on the MountVacation and MV-Travel websites (together, the “Platform”), operated by OBS d.o.o. (the “Company”). This Policy applies uniformly to both brands, regardless of which one the user accesses the Platform through.

This document has been prepared in accordance with:

  • Regulation (EU) 2016/679 (GDPR),
  • applicable electronic communications legislation (the Electronic Communications Act, ZEKom-2),
  • the guidelines of the Information Commissioner of the Republic of Slovenia.

What Are Cookies

Cookies are small text files that a website stores on the user’s device when the user visits the website. They enable recognition of the user’s device, secure use of the Platform, and an improved user experience.

In addition to cookies, we may also use similar technologies, such as local storage, pixels, or other identifiers.

Types of Cookies

The cookie categories are named and classified so as to correspond to the categories used in the consent management tool (Cookiebot), which the user sees in the consent banner and in the live cookie list (see clause 7).

Strictly Necessary Cookies

These cookies are necessary for the basic functioning of the Platform and are installed without the user’s consent, as they are indispensable for the service expressly requested by the user. These include cookies used for:

  • secure use of the Platform and login to the user account,
  • operation of the booking system and storage of shopping-cart content,
  • basic system security (e.g. prevention of CSRF/abuse),
  • the technical recording of the user’s cookie consent settings (the cookie consent cookie).

Affiliate and Partner Cookies (Commission Attribution)

Where a user accesses the Platform via a link from a partner or affiliate provider, a cookie is installed that retains an identifier of the visit’s origin for a period of 90 days. This cookie is necessary to fulfil the Company’s contractual obligations to the partner (correct attribution of any resulting booking and commission arising from the user’s own express action – clicking the partner link) and is installed without separate consent, as it is a direct consequence of the user’s own activity. This cookie is not used for advertising or for profiling the user for the purposes of third-party advertising platforms.

Preference Cookies

These enable an enhanced and customised user experience:

  • storing user settings (language, currency, display),
  • remembering login between sessions,
  • tracking referrals within the Loyalty Program, where this extends beyond a single visit or session,
  • the operation of support features, such as live chat (e.g. Zendesk).

Use of these cookies is based on the user’s consent, except where an individual cookie in this category is strictly necessary for functionality expressly requested by the user within the current session.

Statistics Cookies

These enable the collection of anonymous or pseudonymised data on use of the Platform for the purposes of visit analysis, performance improvement, and optimisation of the user experience (e.g. Google Analytics). They are used exclusively on the basis of the user’s consent.

Marketing Cookies

These enable the display of tailored advertisements, the measurement of advertising campaign effectiveness, and the retargeting of users (remarketing) on other platforms (e.g. Meta, Google Ads). They are used only on the basis of the user’s express consent.

The duration of cookies in this category is limited to a maximum of 12 months from installation, after which renewed user consent is required for continued use, regardless of any longer technical limitation that may apply on a given platform (e.g. Google Ads allows up to 540 days, Meta up to 90 days for individual cookies) — the Company commits to the stricter 12-month limit as its own standard.

Use of Third-Party Providers

The Platform may use the services of third-party providers who install cookies from the categories set out in clause 3 on the Company’s behalf, or who use similar technologies, in particular for:

  • statistics (e.g. Google Analytics),
  • customer support and live chat (e.g. Zendesk),
  • marketing and advertising (e.g. Meta, Google Ads),
  • improving the user experience.

These providers may also process personal data outside the European Economic Area, in which case appropriate safeguards are applied in accordance with the GDPR (e.g. standard contractual clauses).

Content and Offer Personalisation

Based on cookies and user settings, the Platform may:

  • adapt the display of content and offers,
  • enable the correct operation of affiliate and referral systems,
  • provide a personalised user experience.

Cookies do not enable automated decision-making producing legal effects for the user and are not used for automated decision-making within the meaning of Article 22 GDPR.

Managing Cookies

The user may give, adjust, or withdraw their consent at any time via the cookie management tool, accessible at the bottom of every page of the Platform (the cookie settings icon). The tool enables:

  • “Accept All” – consent to all categories of cookies,
  • “Reject All” – consent only to strictly necessary cookies,
  • “Customize” – separate consent by individual category (Preferences, Statistics, Marketing).

The user may additionally delete or restrict cookies through their browser settings. Restricting or disabling cookies may affect the operation of certain features of the Platform.

For questions relating to cookies, the user may contact the Company at: privacy@mountvacation.com

List of Cookies

A detailed, automatically updated list of all cookies actually used on the Platform (cookie name, provider, category, purpose, and retention period) is available to the user directly within the cookie management tool on the website. The categories in the list correspond to the categories set out in clause 3 of this Policy (Strictly Necessary, Preferences, Statistics, Marketing).

The table below is an informative overview of the cookies and similar technologies used on the Platform. Some cookies are only set following a specific user action (e.g. access via a partner link, starting a booking, using live chat), so not all of them are necessarily present on any given visit. The retention periods stated are the longest periods envisaged; browsers may further limit the actual lifetime of a cookie (e.g. to 400 days).

Cookie name Provider Category Retention period Purpose
cookies MountVacation / MV-Travel Strictly Necessary up to 730 days Stores the user's decision regarding the cookie notice so that the notice is not displayed again.
affiliate MountVacation / MV-Travel Strictly Necessary 30 days Stores the identifier of the partner through which the user accessed the Platform, for correct attribution of the booking and the commission.
aff_token_mv MountVacation / MV-Travel Strictly Necessary 7 days Partner link token, required for attributing the booking to the partner.
affiliate_id MountVacation / MV-Travel Strictly Necessary End of session Partner identifier during the booking process.
TRADEDOUBLER TradeDoubler Strictly Necessary End of session Attribution of the booking to the TradeDoubler affiliate network.
mvsearchparams MountVacation / MV-Travel Preferences End of session Remembers search parameters so that the user does not have to enter them again.
mvcalendardate MountVacation / MV-Travel Preferences 7 days Remembers the date selected in the calendar.
mv_srv_skipass MountVacation / MV-Travel Preferences 7 days Remembers the user's ski pass selection.
mv_auth_first MountVacation / MV-Travel Preferences 7 days Recognises the user's first sign-in to the user account.
mountvacation_newslettersource MountVacation / MV-Travel Preferences 7 days Records that the user arrived at the Platform from a newsletter.
WinMountainVacationPopUp MountVacation / MV-Travel Preferences 1 day Prevents the promotional window from being shown again to the same user.
PopupCouponPromotion MountVacation / MV-Travel Preferences 1 day Prevents the window with the coupon offer from being shown again.
subscribePopUp MountVacation / MV-Travel Preferences End of session Prevents the newsletter sign-up window from being shown again.
mailerlite_forms_shown_… MailerLite Preferences 7 days Prevents the same newsletter sign-up form or pop-up window from being shown again.
__zlcmid, ZD-buid, ZD-suid, ZD-store (local storage) Zendesk Preferences up to 1 year / until local storage is cleared Operation of live chat and retention of the conversation across sessions.
_ga Google Statistics 2 years Distinguishing individual users in the Google Analytics 4 service.
_ga_<ID> (e.g. _ga_D4TT4NVVJN) Google Statistics 2 years Retains session state for the individual Google Analytics 4 property.
_gid Google Statistics 1 day Distinguishing individual users in the Google Analytics service.
_gat_UA-<ID> Google Statistics 1 minute Throttling the rate of requests to the Google Analytics service.
smuuid, smvr, smclient, _smvc (local storage) SALESmanago Statistics up to 730 days Recognising the visitor and recording visits and actions on the Platform for marketing automation purposes.
_fbp Meta (Facebook) Marketing 90 days Measuring advertising effectiveness and retargeting users via the Meta Pixel.
_gcl_au, _gcl_ls (local storage) Google Marketing 90 days Recording conversions from Google Ads advertising campaigns (conversion linker).
VISITOR_INFO1_LIVE, YSC, IDE and similar Google / YouTube / DoubleClick Marketing up to 2 years Set when embedded YouTube videos are played; used for view measurement and advertising tracking.
lastExternalReferrer, lastExternalReferrerTime (local storage) Meta (Facebook) Marketing until local storage is cleared Records the external source from which the user arrived at the Platform.

Relationship to the Privacy Policy

Further information on the processing of personal data is available in the Privacy Policy (GDPR), published on the Platform’s website.

Changes to This Cookie Policy

This Cookie Policy may be amended from time to time. The current, effective version is always published on the Platform’s website.